“By 2025, at least 75% of IT organizations will face one or more attacks.” (Harvard Review)
Legacy backups are unfit for cyber recovery
While backups are the last — and most important — line of defense against ransomware, sophisticated attackers know this too.
Numerous ransomware assaults focus on backups to impede restoration and force payment. Conventional backup techniques excel at facilitating recovery from natural catastrophes and operational mishaps, but they lack the robustness to resist cyber threats, rendering them susceptible. These methods fall short in effortlessly testing and demonstrating cyber recovery. They are incapable of safeguarding your data from compromise. Identifying data at risk or impacted by an attack is not their strong suit, nor can they rapidly reinstate data without the hazard of recontamination.
The Rubrik Difference
According to Gartner's 2022 Magic Quadrant report, Naming Rubrik a Leader: “Protecting hybrid, SaaS and multicloud environments, preparing for ransomware attacks, and the need to simplify backup and data management are forcing I&O leaders to rearchitect their backup infrastructure and explore other solutions.”
“Leading vendors have built capabilities to detect ransomware by monitoring behavioral anomalies of protected data and are adding malware detection provided by partnering with security vendors or by developing these capabilities in-house.”
A Crucial Air Gap
With Rurik Backup & Recovery solutions a logical air gap prevents attackers from discovering your backups while the append-only file system ensures backup data can't be encrypted.
The Rubrik Logical Air Gap plays a crucial role in bolstering an organization's cybersecurity posture, particularly in today's increasingly complex digital landscape. By creating a virtual separation between primary and backup data, this advanced technology mitigates the risks of cyber-attacks, ransomware, and data breaches. It does so by ensuring that even if the primary data storage becomes compromised, the backup remains unaffected and inaccessible to the attackers. This strategic implementation of a logical air gap not only strengthens data protection and recovery capabilities, but also fosters organizational resilience and continuity in the face of cyber threats.
Immutable Architecture
Rubrik's Immutable architecture is a game-changing innovation in data protection and cybersecurity, designed to address the ever-evolving landscape of cyber threats. The core principle of immutability ensures that once data is written to the backup system, it cannot be altered, overwritten, or deleted. This attribute is achieved through a combination of advanced encryption, secure access controls, and append-only storage mechanisms. By incorporating immutability into its architecture, Rubrik guarantees the integrity and availability of backup data, even in the face of ransomware attacks or other malicious activities. This robust approach to data protection empowers organisations with the confidence and peace of mind that their valuable information is secure and easily recoverable, thereby minimizing downtime, ensuring business continuity, and enhancing overall operational resilience.
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